Archive for March, 2008

It’s 3 AM. . .

Posted in Barack Obama, Commercials, Hillary Clinton, political ads on March 12, 2008 by Kate Lurie

Last week, Hillary Clinton’s campaign released a television ad that basically says, “It’s 3 AM. When something happens in the world, who do you want to be in the White House to answer the call?” (See above.) There are so many things wrong with this ad. Firstly, Hillary is cultivating fear in the hearts of Americans–something for which she has repeatedly criticized President Bush. Also, the little girl in the ad is actually all grown up now (way to use stock footage, people. I mean, I know money is tight, but . . ), and she’s this huge Obama supporter! The girl, Casey Knowles, says that she doesn’t like the ad because of its “fear mongering.” Ahh the sweet smell of irony. Also–and this is just me–the thought of Hillary answering the White House phone is very effective in instilling a paralyzing fear in my heart. Of course, this ad has been fodder for many a spoof. See below for a couple of my favorite examples.

Also, here’s Obama’s response to Clinton’s ad:

The dynamics of advertising change online

Posted in Commercials, online advertising with tags , , , on March 3, 2008 by Erin O'Neill

Rarely will you see a commercial on one network advertising for a show on another, but online the rules shatter conventional marketing boundaries. MSN.com is linking their brand image to Reutersmarketing to the 20-something crowd.

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