Optimum Online cements in your mind

Sing it with me, because I know if you saw the commercial even once you remember the lyrics, “Mi gente, Optimum Triple Play is in the house! Hi ho! Digital cable!” The song lasts a full minute, but sticks to the inside of the average brain for several days.

You may find the Boriqua mermaids, banana float, pirate attire on the beach or singing sea monster a bit tacky, or even racist, but people remember the commercial (and it continues to play). On the Racialicious blog Carmen Van Kerckhove posted a critique of the commercial’s attempt to appeal to a broader market, which sparked a lengthy debate. One such poster, Sunny, encapsulated the appeal of this commercial, “OMG, this commercial is so friggin annoying!!!! I was just watching the TODAY show on NBC and the commercial came on and I wanted to find out what other people were saying and ended up finding this message board. Can you believe that 5 minutes later the commercial came on again on the same channel. It’s driving me insane. I hate it so much!! What is even more irritating though is that it’s a catchy tune and that it’s like watching a train wreck. It’s so annoying, steretypical and cheesy that part of me can’t turn away when I watch it.”

Some people really can’t turn away. Check them out below.